Privacy Policy for Data Collection with Google Analytics

Our website uses Google Analytics to help us understand how users interact with our site, allowing us to improve our content, navigation, and overall user experience. Google Analytics collects data on your behavior and device in compliance with the following terms:

1. Types of Data Collected

  • Device and Browser Information: We collect information about the device you use, including your browser type, operating system, and screen resolution.
  • Location Data: Google Analytics estimates your location (e.g., country, city) based on your IP address. However, IP addresses are anonymized by Google Analytics to protect your privacy.
  • User Behavior Data: This includes the pages you visit, the duration of your visit, and interactions such as scrolls, clicks, and video plays. If Enhanced Measurement is enabled, data on file downloads, outbound link clicks, and search terms may also be collected.
  • Referrer Data: We track how you arrived at our website, such as from a search engine, direct link, or a referral source.

2. Purpose of Data Collection

We use this data to analyze traffic patterns, user behavior, and site performance to enhance our website’s functionality and content. Google Analytics provides us with insights into how users navigate our website, helping us improve our offerings.

3. Data Sharing

Google Analytics collects and processes data in accordance with its own privacy policy. We do not sell or share personal data collected through Google Analytics with third parties. Google may share aggregated, anonymized data for benchmarking purposes but does not disclose personal information. Learn more about Google’s data practices by visiting Google’s Privacy & Terms .

4. Cookie Usage

Google Analytics uses cookies to track user sessions. These cookies enable us to understand your activity on our site, recognize returning users, and personalize your experience. You can manage or disable cookies at any time through your browser settings.

5. Opting Out of Google Analytics

If you prefer not to have your data collected, you can opt out by using the Google Analytics Opt-out Browser Add-on or disabling cookies in your browser settings.

6. Your Rights and Choices

You have the right to access, update, or delete your data, as applicable under your region’s privacy laws (such as GDPR or CCPA). Please contact us if you would like to exercise your rights regarding data collected on this site.

For more information on how we handle data, please contact me at LinkedIn .